Alexander Kucherov

I turn complex business challenges into scalable execution.

Project Management • Digital Transformation • Operations • AI Automation

For more than 20 years I have helped multinational companies and high-growth businesses across Automotive, Banking, Insurance and Telecommunications turn strategy into working operating systems — building teams and processes from scratch, implementing CRM/ERP systems, and delivering measurable commercial results.

alexandr.kucherov.info@gmail.com LinkedIn

Portrait of Alexander Kucherov

About

Business, technology and operations — working as one system

Alexander is a senior project and business transformation leader with more than 20 years of experience across multinational companies and high-growth businesses in Automotive, Banking, Insurance and Telecommunications. He has built teams and operations from scratch, launched digital platforms, and led nationwide network expansion programmes for international brands.

His work sits at the intersection of business, technology and people. Rather than managing projects in isolation, Alexander designs the operating systems around them — defining requirements, coordinating software engineers and vendors, implementing CRM/ERP platforms, and putting KPI and governance structures in place so that results are repeatable, not accidental.

He works fluently with cross-functional teams — sales, marketing, operations and technology — and is equally comfortable setting strategy with executive stakeholders and writing the business requirements that development teams build against.

  • Project & Program Management
  • Digital Transformation
  • Business Analysis & Stakeholder Management
  • Agile & Scrum, Jira & Confluence
  • CRM / ERP Implementation
  • Process Optimisation & Operations Management
  • Risk & Vendor Management
  • Change Management
  • KPI & OKR Management
  • Sales Operations & Customer Experience
  • AI Automation for Business
  • Strategic Planning & Product Launch

20+

Years of leadership and transformation experience

300

Service centres built into a nationwide network

RUB 100M

In new sales developed from zero within three years

28th → 2nd

Global brand ranking improvement for Russia within the network

Experience spans Automotive, Banking, Insurance and Telecommunications.

Expertise

Where strategy meets execution

Twelve areas of practice, each tied to a business outcome rather than a buzzword.

Project & Program Management

Structuring complex, cross-functional initiatives so scope, budget, risk and milestones stay under control from kickoff to delivery.

Digital Transformation

Turning manual, fragmented operations into connected digital processes — from current-state assessment to a working roadmap.

Business Process Optimisation

Mapping how work actually happens, removing bottlenecks, and redesigning SOPs so operations scale without adding headcount.

CRM / ERP Implementation

Translating business needs into requirements, user stories and acceptance criteria that engineering and vendor teams can build against.

AI & Business Automation

Identifying where AI and automation genuinely remove manual work, and structuring those opportunities into requirements for implementation teams.

Business Analysis & Requirements

Gathering and documenting business requirements that hold up under real engineering scrutiny — the bridge between the business and IT.

Operations Transformation

Building operational infrastructure and service delivery capability from the ground up, including call-centre and field operations.

Sales Operations

Designing the sales processes, reporting and quality metrics that turn ad-hoc selling into a predictable, measurable engine.

Change Management

Bringing regional teams, partners and vendors along through large-scale change, with training and performance management built in.

KPI / OKR Systems

Defining the metrics that matter and the governance cadence that keeps teams accountable to milestones, budget and quality.

Cross-functional Leadership

Coordinating sales, marketing, operations and technology teams around a single roadmap and a single set of priorities.

Vendor & Stakeholder Management

Managing external partners and internal stakeholders so delivery stays aligned, on budget and on schedule.

Services

How I can help your business

Advisory, delivery and training built around the same competencies used to run the programmes above.

Digital Transformation Advisory

For companies that need to redesign processes, systems and operating models.

  • Current-state assessment
  • Transformation roadmap
  • Process redesign
  • CRM/ERP requirements
  • Implementation governance
  • KPI framework
Discuss this service →

Project & Program Management

For complex, cross-functional initiatives that need structured delivery.

  • Project setup
  • Roadmap & milestones
  • Risk management
  • Stakeholder governance
  • Vendor coordination
  • Delivery control
Discuss this service →

Business Process Optimisation

For companies with inefficient or poorly scalable operations.

  • Process mapping
  • Bottleneck analysis
  • SOP redesign
  • Automation opportunities
  • KPI and control system
Discuss this service →

CRM / ERP & Business Requirements

For companies preparing to implement or improve digital systems.

  • Requirements gathering
  • Business requirements documentation
  • User stories
  • Backlog creation
  • Vendor/developer coordination
  • Acceptance criteria
Discuss this service →

AI Automation for Business

Business-side guidance for identifying and structuring AI automation opportunities — not engineering implementation.

  • AI opportunity assessment
  • Business process automation design
  • AI agent use-case identification
  • Workflow redesign
  • Requirements for implementation teams
Discuss this service →

Executive & Management Consulting

For leaders building or scaling a department, function or commercial operation.

  • Building departments from scratch
  • Scaling operations
  • KPI systems
  • Management processes
  • Commercial operations
  • Cross-functional leadership
Discuss this service →

Workshops & Corporate Training

Practical training for teams and leaders, built from real operating experience.

  • Project management for business leaders
  • Digital transformation
  • Process optimisation
  • CRM implementation
  • KPI management
  • Working effectively with IT teams
  • Requirements gathering for non-technical managers
Discuss this service →

Methodology

How I work

  1. 01

    Diagnose

    Understand the current state — processes, systems, stakeholders and constraints — before proposing anything.

  2. 02

    Design

    Define the target operating model, requirements and success metrics in terms the business and IT both understand.

  3. 03

    Plan

    Build a realistic roadmap with milestones, ownership, budget and risk controls in place from day one.

  4. 04

    Execute

    Coordinate teams, vendors and engineers to deliver against the plan, with governance to keep things on track.

  5. 05

    Measure

    Put KPI and reporting structures in place so results are visible, not anecdotal.

  6. 06

    Improve

    Use what the data shows to refine the process, the system and the plan — continuously, not once.

Experience

Career highlights

2019 – Present

Peugeot / Stellantis

Head of Network Development

Led the end-to-end launch and nationwide expansion of the EUROREPAR Car Service network, coordinating regional managers, marketing, operations and external partners. Defined business requirements for CRM, website and lead-generation systems, and drove digital transformation initiatives across the network while managing partner onboarding, training, KPIs, budget and risk.

Built ~300 service centres from scratch · grew sales from zero to ~RUB 100M in three years · helped move Russia from 28th to 2nd place globally for the brand.

2016 – 2018

CarFix

Head of Sales / Business Development

Joined an early-stage technology startup and helped transform the business idea into a scalable digital platform — building the sales organisation from scratch, working directly with software engineers to define CRM and automation requirements, managing the backlog in Jira, and introducing KPI-driven reporting and quality metrics.

Contributed to strategic planning and investor presentations as the platform scaled.

2009 – 2016

ARC Europe / ADAC Group

Head of Operations

Built and managed large-scale operational infrastructure and service delivery, including CRM/ERP implementation, budgeting, vendor management and process design across a cross-functional transformation programme.

Earlier career

Citibank · Dexia Bank · Renaissance Insurance · Beeline

Sales, Operations & Customer Experience

Roles spanning sales, business development, process improvement, customer experience, KPI reporting, stakeholder coordination and operational transformation across banking, insurance and telecom.

Selected Case Studies

Transformation in practice

Automotive · Network Development

Building a nationwide service network

Challenge. Launch a new automotive service brand nationwide with no existing sales, no advertising budget, and strong competition from global players.

Approach. Defined the rollout model end-to-end — partner onboarding, training, CRM and lead-generation requirements — and coordinated regional managers, marketing and operations against a shared roadmap and KPI framework.

Result. Grew the network to roughly 300 service centres and ~RUB 100M in new sales within three years, helping move Russia from 28th to 2nd place globally for the brand.

Startup · Commercial Operations

Building commercial operations for a digital startup

Challenge. Turn an early-stage automotive-services idea into a working, scalable digital business with no existing sales organisation.

Approach. Built the sales function from scratch, worked directly with software engineers to define CRM and automation requirements, and introduced Agile-style collaboration and KPI reporting through Jira.

Result. Established a functioning commercial operation with structured reporting and quality metrics, supporting the company's strategic planning and investor presentations.

Operations · Digital Transformation

Operations and digital transformation

Challenge. Build large-scale operational infrastructure capable of reliable service delivery across a cross-functional organisation.

Approach. Implemented CRM/ERP systems, redesigned core processes, and put budgeting, vendor management and KPI controls in place across the operation.

Result. Delivered a stable, scalable operating model supporting service delivery and cross-functional transformation.

Who I Work With

Built for leaders driving change

  • CEOs & Founders
  • COOs
  • Heads of Operations
  • Product Leaders
  • Transformation Leaders
  • SMEs
  • Scale-ups
  • International Technology Companies
  • Companies Undergoing Digital Transformation

Contact

Let's discuss your project

Tell me a little about your business and what you're trying to solve. I respond personally to every enquiry, usually within one to two business days.

alexandr.kucherov.info@gmail.com
linkedin.com/in/alexandr-kucherov-b542a823